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Work
Transforming Prima’s Conversion Funnel for Scalable Growth
Led the strategic redesign of a high-performing funnel to increase ancillary revenue, strengthen business trust, and enable continuous optimisation
Leading Product Design Through Organisational Change
Leading product design through re-organisation while protecting end-to-end experience and team culture.
Launching a new market with a true MVP
Bringing Prima's insurance product to Spain in 9 months with a stripped back
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